The Charm of Hoi An’s Lanterns and Ancient Town
Hello, this is Asako from the editorial team.
I’ve never been comfortable being photographed since I was a child.
After having children, I started taking more pictures of them, but I still disliked being photographed myself.
I didn’t like seeing my own awkward face in photos, so my travel albums were filled mostly with landscapes and family shots — very few included me.
But for the first time in my life, I found a place that made me genuinely think, “I want to be in the picture.”
That place is Hoi An, the ancient town in central Vietnam.
Located about an hour’s drive from Da Nang, a fast-growing resort city, Hoi An is a small town recognized as a UNESCO World Heritage Site.
Why Hoi An Is So Photogenic
Hoi An is not just an “Instagrammable spot.”
Its streets, filled with centuries of history, tell the stories of the people who have lived there,
and the depth of its charm leaves a lasting impression on everyone who visits.
At night, the entire town is bathed in the soft glow of lanterns,
and the historic buildings along the river are illuminated by their gentle light,
creating a dreamlike, enchanting atmosphere.
When you immerse yourself in the town’s slow, relaxed rhythm,you start to feel as if you’ve become the main character of a story.
Even a casual photo taken against a hotel backdrop somehow looks effortlessly gorgeous.
Hoi An is not just beautiful — it has a mysterious power that makes everyone who stands there shine.
4 Most Photogenic Spots in Hoi An
The Old Town Illuminated by Lanterns
When you think of Hoi An, the Old Town is a must-see — especially at night.
The entire town is enveloped in a nostalgic atmosphere,and the soft glow of the lanterns brings the streets to life,making every corner look like a painting.
The Contrast of Yellow Walls and Lush Greenery
In contrast to the magical glow of the night,the daytime Old Town is filled with vibrant yellow walls, blooming flowers,and bursts of bright bougainvillea.
The combination creates a cheerful, open atmosphere that feels full of life.
Sky, Greenery, and Riverside
Hoi An’s charm also lies in its natural beauty.
Under the vast blue sky, lush greenery spreads along the Thu Bon River.
Just a little away from the bustling Old Town, you’ll find peaceful beaches —
perfect for capturing a relaxed, serene moment.
Hoi An Impression Theme Park
This park offers an immersive entertainment show, Hoi An Memories, where you can experience the city’s rich history through stunning performances.
Inside the park, you’ll also find plenty of photogenic spots —perfect for strolling, relaxing, and taking beautiful pictures!
In Conclusion
Hoi An is not only for those who love taking photos —
it’s also a place I hope people who don’t like being photographed will visit.
Even without forcing a smile, the natural harmony between you and the scenery
makes you appear beautifully, just as you are.
It’s not about taking photos for the sake of it —
it’s about falling in love with yourself through photography.
That, I believe, is the true charm of Hoi An.
You, too, might meet a new version of yourself —just as I once did.