GO! Da Nang: A Local Supermarket Travelers Can Actually Use

GO! Da Nang is a large local hypermarket widely used by residents, and it also happens to be one of the easiest supermarkets for travelers to visit.
It was formerly known as Big C, and many locals still refer to it by that name, but today it operates under the GO! brand as part of a newer retail concept.

Unlike small neighborhood shops or tourist-oriented stores, GO! Da Nang functions almost like a compact shopping mall. In addition to the supermarket itself, the building includes clothing sections, daily goods, and other lifestyle stores, making it a practical stop if you want to experience everyday shopping in Da Nang.

What makes GO! Da Nang especially appealing to travelers is that it doesn’t require local knowledge to navigate. Even if you’ve never shopped at a Vietnamese supermarket before, the layout and product organization make it surprisingly approachable.

Why GO! Da Nang Feels Easier Than Other Local Supermarkets

Shopping at a local supermarket abroad can sometimes feel overwhelming. Too many choices, unfamiliar brands, and no clear sense of what’s popular or practical.

GO! Da Nang solves this problem well.

Near the entrances and main aisles, products that travelers tend to look for are grouped together in clearly defined sections. Instead of searching through the entire store, you can quickly get a sense of what’s commonly bought and easily compare options without stress.

This thoughtful layout helps reduce decision fatigue — even during a short visit. You don’t need to rush, but you also don’t need to spend hours figuring things out.

How to Navigate GO! Da Nang Efficiently

GO! Da Nang is a large store, so having a simple mental map makes the experience much smoother. Based on multiple visits, this approach works well for most travelers:

• 1st Floor: Clothing and daily goods mainly used by locals
• 2nd Floor: Food court and core supermarket sections
• 3rd Floor: Expanded supermarket area with the widest selection

With this structure in mind, you can move through the store efficiently without feeling lost or exhausted.

Floor-by-Floor Guide

1st Floor: Local Daily Shopping

The first floor is used mostly by local residents and focuses on clothing, accessories, and everyday goods. While you may spot a few items that catch your eye, this floor is not essential for most travelers. A quick look is usually enough before heading upstairs.

2nd Floor: Supermarket Entrance and Core Sections

The second floor includes the supermarket entrance, a local-style food court,
and core supermarket sections such as fresh foods and everyday essentials.

For travelers, this floor works well as a starting point.
You can get a general sense of product categories while taking a break at the food court,before deciding what you want to look for in more detail upstairs.

3rd Floor: Wider Selection and Checkout Area

The third floor offers a much wider selection,especially for items like coffee, tea, dried fruits, snacks,instant noodles, and seasonings.

Based on our experience, this is where most travelers spend the most time,
simply because the variety is much larger.
All checkout counters are also located on this floor,so purchases from both levels are completed here

How Much Time You Need

GO! Da Nang works well for different travel schedules:

15-Minute Visit

Ideal if you’re short on time. Focus on the main aisles near the entrances and escalators. You’ll still get a solid sense of local products without feeling rushed.

1-Hour Visit

The most balanced option.
Start with a quick look around the second floor to get a general overview,then head to the third floor, where the well-organized snack sections make it easy
to see what’s commonly chosen and explore at a relaxed pace.

2-Hour Visit

Perfect if you enjoy slow travel.
Start with local food at the second-floor food court,then take your time shopping on the third floor.

What We Bought and Tasted

From coffee to snacks, most items we tried were genuinely enjoyable and easy to appreciate, even without prior knowledge of Vietnamese brands.
Detailed tasting notes and specific product recommendations are covered in a separate article, which we link below.

Is GO! Da Nang Worth Visiting for Travelers?

GO! Da Nang isn’t a tourist attraction — and that’s exactly why it works so well.
It offers fair prices, wide selection, and a relaxed environment where travelers can experience a slice of everyday life in Da Nang without feeling out of place.

If you’re curious about local daily culture and want a practical, low-pressure shopping experience, GO! Da Nang is well worth a visit.

Store Information

• Address: 257 Hung Vuong Street, Thanh Khe District, Da Nang
• Opening Hours: Daily, 8:00 AM – 10:00 PM
• Payment Methods: Cash and major credit cards

あさこ & ちえ

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初めて訪れたホイアンとダナンの美しさに、恋をしてしまった姉妹。日本人にこの魅力を伝えたいと思い、ホイアン・ダナン専門の「情報メディア」を立ち上げる。 【あさこ（姉）】 美容業界で企画を担当した経験を活かし、旅先でも“自分を好きになれる体験”を発信。大学ではアジアの言語を複数学び、アジア圏に留学。現地の暮らしや文化に触れてきた2児の母。 【ちえ（妹）】 航空会社でCAとして働いた後、現在はインドネシアで子育て中。英語圏への留学や世界を巡った経験から、人との出会いやおもてなしの心を大切に、家族と楽しめる旅を発信する2児の母。